VR, AR and Property Industry

Author - Artem Batogovsky
Published - 05/09/2019

What is Virtual reality?

  Virtual Reality is a computer technology that allows you to jump inside of anywhere that might exist or not exist such as a park, a stadium or even a real estate before built it up. VR ensures people to understand that a structure what it will look like. Basically, computer technology to generate a simulated environment is called Virtual Reality.

  Thanks to Virtual Reality people have a chance to interact with the ambiance of 3D simulated World. It is possible to access from abstract dreams to tangible simulations. VR serves users to experience walking around like in real life, feeling the atmosphere and also teleporting to wherever they want in the space, and even in time.

What is Augmented Reality?

  Augmented reality combines the real-world and some objects, texts, and effects into a view. For instance, it is possible to examine a real estate property in a magazine paper using your mobile phone thanks to augmented reality, or it might be getting more info from the real estate company’s website. 

Importance of VR for the Real Estate Industry

  In the rest of this blog, we will look at four important sections of the VR for the real estate industry, As shown below let’s start with the first one;

Saves Time and Energy

  Frequently, visiting properties can consume the client’s time and energy because of the distance between the estate and where the client lives. At this juncture, VR technology brings a solution. Without leaving their houses, clients can walk through in their future properties like in the real world, this gives time them time to prepare and look for companies like First American, so that their house is fully covered once they move in. Clients can easily access websites and mobile phone applications and start to experience the properties. Also by using compatible VR headsets, it is possible to envision the properties.

Engages People to Their Property

  VR technology allows clients to evaluate the true scale of the property and discover the atmosphere with a simulated tour. Also, they can easily visualize properties, objects, and shapes. In this way, they conveniently pick every detail in the estate out. Therefore, clients make connections with their future properties feel safe and convinced. 

 Increasing Amount of Potential Buyers

  With VR technology, agents have an opportunity to draw client attention. If an agency has VR technology for properties that are still on the plan level, it is becoming more interesting for clients. Because VR promises more real and more senses with 3D experience. According to statics, the amount of customers that come through the website with a 3D tour increased up to 60%.

Saves Money

  Agencies would like to choose the most profitable ways while they are representing their properties. Generally, creating physical mockups or designing some models cost expensive. Unlike physical mockups and models, VR saves the agency’s money. With this technology, making a property design in 3D costs cheaper than physical mockups and models. Also, VR can be used not only in the office but also on the website and each meeting with clients.

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